You focus on your craft. Roger does the rest.
Roger runs the whole business — front desk to back office. Every enquiry captured, every job booked, dispatched, invoiced and followed up, across phone, text and WhatsApp.
Ring → paid
- Answers & triages the call
- Captures address + photo
- Books & dispatches the plumber
- Invoices in Xero · $315
- Requests a ★★★★★ review
You can't run the business and do the work.
On the tools, after hours, already on a job — the call rings out, the text sits unread, and the customer dials the next number. The jobs you win? The admin eats your nights.
Miss five enquiries a week at $200 a job — that's ~$50,000 a year gone.
The line, the desk, the bill — and the card.
Most tools do one thing. Roger runs the whole business — win the job, run it, get paid, and keep your customers coming back — as one modular platform. Turn on what you need.
Win it
Answer, qualify, book.
- AI voice, SMS & WhatsApp — one brain
- 24/7 cover & missed-enquiry recovery
- Triage, quotes & dispatch
- Photo & map-pin capture
Run it
Schedule, coordinate, remind.
- Booking, scheduling & dispatch
- Confirmations & reminders
- "Order ready" & updates
- One dashboard for everything
Get paid
Invoice, collect, reconcile.
- Invoicing — Xero, automatic
- Deposits, callout fees & payment links
- Pay-at-pickup & reconciliation
- Chases the overdue for you
Keep them
Your own loyalty card & customer memory.
- Recognises repeat customers on sight
- Greets them by name, remembers the usual
- Your own loyalty program — stamps, points, rewards
- Win-back for the ones who've gone quiet
From first contact to the paid invoice.
Not a message-taker — Roger runs the whole job, front desk to back office.
Answers 24/7
Never a missed call — nights, weekends, mid-job.
Triages urgency
Sorts a true emergency from a routine job, gives safety advice.
Captures the job
Address, photo, access notes, map pin.
Quotes & books
Indicative pricing, then locks a real window.
Invoices in Xero
Raised automatically the moment the job's done.
Reminders
Appointment & service reminders, hands-off.
Review requests
Asks happy customers for a review — grows your rep.
Your dashboard
Every call, job, order & transcript in one place.
Pick a trade. Watch it run.
Seven workflows, one platform — enquiry to money to follow-up.
One platform. Two layers. One bill.
The software that runs the front desk and the back office — and the connectivity that runs underneath it.
The Line
AI voice reception on your number, 24/7.
The Desk
Booking, dispatch, orders, invoicing, follow-up.
Every channel
Phone, SMS, WhatsApp, photos & map pins.
Integrations
Xero, calendar & payments.
Roger Voice
Business numbers & calling.
Mobile & Data
Owner & crew SIMs + data.
Roger NBN
Business internet — one bill.
Refer now, own later
No telecom licence — via partners.
Costs less than the jobs you're missing.
The Line
- 24/7 answering
- SMS & WhatsApp follow-up
- Your dashboard
Desk & Line
- Booking, dispatch, orders
- Xero invoicing + reviews
- Your workflow (W1–W7)
Platform
- Everything in Desk & Line
- Custom workflows
- + Roger Connect
The things owners actually ask.
Do I need a new number?
No. Roger answers your existing line — divert after a few rings or fully. You keep your number and caller-ID.
Does it handle the admin too?
Yes — that's the point. It invoices in Xero, chases payment, sends reminders and reviews. Front desk to back office.
Can it handle my trade?
Roger is tuned per trade: triage for plumbers, quoting for gardeners, menu ordering for restaurants, enquiry routing for property.
How long to set up?
Most businesses are live within a day. Book a demo and we'll set Roger up for your trade.
Does it remember repeat customers?
Yes — that's The Card (rolling out). Roger recognises repeat customers, greets them by name, remembers the usual, and runs your own loyalty program with rewards and win-back.
Is Roger built in Australia?
Yes — built and run in Australia, a warm local voice, and your customers' details handled under Australian privacy rules.
You do the work. Roger runs the rest.
See Roger take a live job as your business — first contact to paid invoice.