The AI operating system for Australian service businesses

You focus on your craft. Roger does the rest.

Roger runs the whole business — front desk to back office. Every enquiry captured, every job booked, dispatched, invoiced and followed up, across phone, text and WhatsApp.

SMITH PLUMBING · ONE JOB

Ring → paid

RINGPAID ✓
  • Answers & triages the call
  • Captures address + photo
  • Books & dispatches the plumber
  • Invoices in Xero · $315
  • Requests a ★★★★★ review
The operating system foremergency trades·gardening·restaurants·and every Australian service business
01 · The problem

You can't run the business and do the work.

On the tools, after hours, already on a job — the call rings out, the text sits unread, and the customer dials the next number. The jobs you win? The admin eats your nights.

$600–1,200
lost on one missed after-hours call for emergency trades.
85%
of missed callers never call back — they call the next business.
24/7
Roger picks up — nights, weekends, public holidays, mid-job.

Miss five enquiries a week at $200 a job — that's ~$50,000 a year gone.

02 · What Roger is

The line, the desk, the bill — and the card.

Most tools do one thing. Roger runs the whole business — win the job, run it, get paid, and keep your customers coming back — as one modular platform. Turn on what you need.

THE LINE

Win it

Answer, qualify, book.

  • AI voice, SMS & WhatsApp — one brain
  • 24/7 cover & missed-enquiry recovery
  • Triage, quotes & dispatch
  • Photo & map-pin capture
THE DESK

Run it

Schedule, coordinate, remind.

  • Booking, scheduling & dispatch
  • Confirmations & reminders
  • "Order ready" & updates
  • One dashboard for everything
THE BILL

Get paid

Invoice, collect, reconcile.

  • Invoicing — Xero, automatic
  • Deposits, callout fees & payment links
  • Pay-at-pickup & reconciliation
  • Chases the overdue for you
THE CARD · CRM · rolling out

Keep them

Your own loyalty card & customer memory.

  • Recognises repeat customers on sight
  • Greets them by name, remembers the usual
  • Your own loyalty program — stamps, points, rewards
  • Win-back for the ones who've gone quiet
Roger, on a returning caller: "Welcome back, Sarah — the usual? Butter chicken and garlic naan. You're two stamps off a free main."
03 · Everything Roger does

From first contact to the paid invoice.

Not a message-taker — Roger runs the whole job, front desk to back office.

Front desk · winning the job

Answers 24/7

Never a missed call — nights, weekends, mid-job.

Triages urgency

Sorts a true emergency from a routine job, gives safety advice.

Captures the job

Address, photo, access notes, map pin.

Quotes & books

Indicative pricing, then locks a real window.

Back office · Roger keeps working

Invoices in Xero

Raised automatically the moment the job's done.

Reminders

Appointment & service reminders, hands-off.

Review requests

Asks happy customers for a review — grows your rep.

Your dashboard

Every call, job, order & transcript in one place.

04 · Every service business

Pick a trade. Watch it run.

Seven workflows, one platform — enquiry to money to follow-up.

You do the fix. Roger does the rest.
01
Answers
02
Captures
03
Quotes
04
Dispatches
05
Invoices
01
Answers
02
Books
03
Reminds
04
Invoices
05
Rebooks
01
Sells trial
02
Enrols
03
Onboards
04
Bills
05
Renews
01
Takes order
02
Reads back
03
Tickets kitchen
04
"Ready" text
05
Pay at pickup
01
Answers
02
Qualifies
03
Books inspection
04
Routes offer
05
Follows up
01
Onboards
02
Schedules
03
Reminds
04
Invoices
05
Reschedules
01
Qualifies
02
Books call
03
Chases docs
04
Invoices
05
Checks in
ACROSS EVERY WORKFLOW Roger remembers the customer — recognises the repeat, greets them by name, and runs your loyalty program.
05 · What you get

One platform. Two layers. One bill.

The software that runs the front desk and the back office — and the connectivity that runs underneath it.

Layer 1 · The operating system · live now

The Line

AI voice reception on your number, 24/7.

The Desk

Booking, dispatch, orders, invoicing, follow-up.

Every channel

Phone, SMS, WhatsApp, photos & map pins.

Integrations

Xero, calendar & payments.

Layer 2 · Roger Connect · offered now, via carrier partners
📞

Roger Voice

Business numbers & calling.

📶

Mobile & Data

Owner & crew SIMs + data.

🌐

Roger NBN

Business internet — one bill.

Refer now, own later

No telecom licence — via partners.

06 · Pricing

Costs less than the jobs you're missing.

The Line

Talk to us
AI answering on your number.
  • 24/7 answering
  • SMS & WhatsApp follow-up
  • Your dashboard
Book a demo

Desk & Line

Talk to us
Front desk to back office.
  • Booking, dispatch, orders
  • Xero invoicing + reviews
  • Your workflow (W1–W7)
Book a demo

Platform

Talk to us
Software + the line, one bill.
  • Everything in Desk & Line
  • Custom workflows
  • + Roger Connect
Talk to sales
07 · Questions

The things owners actually ask.

Do I need a new number?

No. Roger answers your existing line — divert after a few rings or fully. You keep your number and caller-ID.

Does it handle the admin too?

Yes — that's the point. It invoices in Xero, chases payment, sends reminders and reviews. Front desk to back office.

Can it handle my trade?

Roger is tuned per trade: triage for plumbers, quoting for gardeners, menu ordering for restaurants, enquiry routing for property.

How long to set up?

Most businesses are live within a day. Book a demo and we'll set Roger up for your trade.

Ready when you are

You do the work. Roger runs the rest.

See Roger take a live job as your business — first contact to paid invoice.